Arcitell Poised to Disrupt Claddings Market with Revolutionary Residential Siding Product

Qora cladding to make North American debut at IBS 2019

Arcitell, an American manufacturer of residential siding products, has announced today its innovative alternative to traditional claddings is coming to North America. Qora, a lightweight fiber-reinforced polymer panel that authentically replicates traditional brick, stone and wood siding, is a new technology that integrates the latest in material science and product design to simplify the building process, deliver outstanding looks and performance, and provide an answer to the construction industry’s ongoing labor concerns. The revolutionary Qora will be available in the Southeastern US and Texas, delivering a first-of-its-kind solution to the market.

Qora Cladding Debuting At Arcitell

Qora was born from the belief that Arcitell could produce a cladding product without trade-offs — and our persistence to not stop until that material existed. By creating this joint effort between Canton, Ohio-based Belcap, Inc., a member of the Belden family of holdings, and Milan, Italy-based Acell Industries, we plan to do just that,” says Jeff Adams, President, and CEO.

Qora offers unmatched simplicity and workability for builders seeking an easier way to meet consumer demand for home elevations like brick, stone, and cedar. The faces of Qora cladding use a proprietary process and employ the same oxide pigments, powders and ingredients to make clay brick, manufactured stone, and engineered cedar shingles. This is what gives Qora its indistinguishable aesthetic when compared to traditional source materials.

“Today’s builders and contractors need a product that simplifies the construction process without sacrificing beauty, performance or anything else their customers demand in a cladding product. Qora cladding delivers on each of those points,” says Ben Skoog, Vice President of Sales & Marketing.

Meet Qora during the International Builders Show in Las Vegas on February 19-21, 2019. For more information, explore the Qora Technology page, view our promotion videos, and explore the Arcitell website at For any other questions, email Ben Skoog, Vice President of Sales & Marketing at Download high-resolution images below. 

About Arcitell

Arcitell, a joint venture between Canton, Ohio-based Belcap, Inc., a member of the Belden family of holdings, and Milan, Italy-based Acell Industries, produces innovative exterior panels and trim for commercial and residential exteriors. Arcitell anticipates full commercialization of Qora cladding in 2019. Learn more about Arcitell on our website

Visual Assets

Brick Qora Cladding Panel

Qora Stone, Cedar, & Brick Panel


Qora Cladding Panel Technology


Qora Cladding Panels








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